The future is looking bright for gaming thanks to Xbox under Phil Spencer’s leadership. Xbox has been taking more risks in unorthodox ways for a major leader in gaming and it looks like it’s about to pay off going into next generation. While some competitors are trying to lock down exclusives forcing you to play on their ecosystem, Xbox has been opening theirs.
The keyword is Ecosystem
One of the biggest moves Xbox made early on was in 2014 when they purchased Mojang Studios for a record $2.5 billion and since then Xbox has been keeping everyone on their toes. The purchase of Minecraft is a bigger deal than most would have realized as it stayed multi-platform introducing more gamers into the Xbox ecosystem.
This is the vision. Xbox is no longer defined to a console and they started this move back in 2014. This is not to say that the console is irrelevant. It’s to say that the ecosystem is no longer defined just to a console. Approximately 3 years later Xbox announced Game Pass and the dominoes started falling into place. At 4 Guys with Quarters we were never shy to these ideas. In fact, on several early podcasts in our beginning we predicted and discussed a digital rental service for games that you pay monthly and get a bunch of games. We also predicted game streaming on multiple devices.
The key is Game Pass Ultimate
This is the key to Xbox’s vision. They want to remain committed to fans of Xbox and be a consumer-friendly face for gamers while bringing as many people as possible into their ecosystem. Game Pass Ultimate is that key. It combines Xbox Live Gold, Game Pass for Xbox and Game Pass for PC, and xCloud. Welcome to the future because its no longer about hardware sales. It’s about how many active users are on your service and the attachment rate per gamer on that service.
Xbox is the first major gaming ecosystem to put all of these together and make it happen. Game Pass is a fantastic service and is a great value to gamers. Xbox Game Studio’s games go into it day and date of release and there are 100s of games to play. Games will rotate and leave the service at some point while new ones come in but you can purchase games through Game Pass at a discount. Xbox Game Pass members can save up to 20% off select games in the Xbox Game Pass library plus up to 10% off related game add-ons.
What does this Mean?
Well, you may be asking yourself what does this mean to you as a gamer? It means that in the Xbox ecosystem is everywhere you are or want to be. If you want to play on PC you have Xbox Game Pass on PC and if you want to play on console its there too. Now if you are on the go or prefer to play via a mobile device you will be able to play it on your Android phone and other devices. Starting in September the Xbox Game Pass app will allow you to stream via Xbox xCloud. You will be able to access 100s of games from the Xbox Game Pass library powered by xCloud.
Oh and you might say well I want to own my games. Guess what? You can buy Xbox titles on PC.
This is it. This is what we’ve all been waiting for. With Game Pass subscriptions climbing more and more people will be able to access the massive ecosystem Xbox has created. Gamers who have dreamed of playing Xbox titles but may not have been able to get more than one console or limited availability in certain markets will be able to subscribe into the ecosystem and get to experience what they have been missing out on.
The Future’s So Bright, I Gotta Wear Shades.